CORE nutritional counseling

Get to your perfect weight

Feel Your Best

Create Your Perfect Plan

Schedule it! Learn More

CORE nutritional counseling is a fun, interactive helping process focusing on the individual. Learn and gain insight about your diet, body and potential. Get your body to a fit, healthy balance through implementing the efficient nourishment tools you will learn here. We look at the whole person and whole picture. We are happy to cater to your needs and create your perfect plan.

Your Nutritional Counselor and Core PRO Elite Trainer is equipped with the education, knowledge and hands on experience to guide and support you during every step of your journey no matter your end goal.

CORE prides itself on being at the forefront of nutritional and supplementation science.  Our nutritionists are well versed in the newest innovations in diet and nutrition from exercise recovery to smart cleanses. We are mindful of micro and macro nutrients and take pride  on  our in-house :

 Synergistic Supplementation Counselingto accompany your meal plan

> We carry only the best. Smart, pure and premium nutritional supplements to enhance and support your meal plan including

Vega by Sequel: Performance Protein, Recovery Accelorator, Pre Workout-Energizer, Shake and Go Smoothies, Electrolyte Hydrator, Delicious bars and more

Pure Encapsulations: Full line of super pure and premium supplements, vitamins, minerals, herbs, including the PureLean and UltraPure lines

Nordic Naturals:

We Carry the PRO line of Fish Oils and Supplements which are NOT on sale in regular retail stores!

* 100% Arctic Cod Liver Oil
* Kenai Wild Alaskan Salmon Oil
* Omega-3 Concentrates
* Omega-3.6.9 Combinations
* Omega-3 + Nutrients
* Vitamin D3 Formulas
* Daily Omegas
* Omega-3 Fruit Gummies: A client favorite

> Complimentary mini-consult with every full size supplement purchase

Cutting Edge Tools Give Us a COMPLETE Picture

CORE Nutrition Tech

Santa Cruz CORE fitness+ rehab uses technology as a cutting edge tool to assist you on your fitness journey

We value personal attention above all and know every plan is different we are there for you every day on your journey in person or via text, phone call or e-mail. We will join you on your journey! This is why we use the latest technology. Don’t waste time wading through the app store and wasting money on programs and plans you never use. We have tried and tested them all and will show you the BEST online tools and apps for staying on track and motivating yourself for healthy meals and workout. No matter if you have a smartphone, laptop, ancient personal computer we can show you how to employ the latest apps and technology to track micro and macro nutrients and stay on track while at home.Stay accountable and stop guessing and doing math on the back of your hand at the café

Body Gem : Metabolic Testing Device

What is it?

The BodyGem handheld device provides a precise measurement of your resting metabolic rate, which can account for up to75% of total calorie needs this technology allows us to create your scientifically based Daily Calorie Budget to promote greater weight loss .

Meet your Metabolic Fingerprint

A Metabolic Fingerprint, or resting metabolism, is the unique number of calories an individual burns each day without
exercise or activity, An accurate Metabolic Fingerprint measurement provides the definitive answer when creating a personal program .This means that whether you’re working to lose weight, build strength, or complete aq first fitness event, the plan you prepare will be based on your needs and deliver the results you are looking for.The BodyGem device is a handheld, portable and profitable tool that gives you an accurate Metabolic Fingerprint measurement result in 10 minutes or less.

Hyrdostatic underwater Dunk Testing: Body Composition

Do you know what percentage of your bodyweight is fat vs. muscle ?

Get Dunked! $49 first time rate 

      Why Dunk? 

      Stepping on the scale every morning is not only tedious and frustrating before your first cup of coffee -but also fairly limited - A bathroom scale weighs an individual's cumulative fat, muscle , water and tissue content and spits out an arbitrary number that we use to measure fat loss- It makes no sense!

     Hydrostatic underwater weighing is the current most accurate method of determining the ratio of body fat to lean mass.

   Call us today to reserve your dunk

What does Archimedes have to do with it?

       Underwater weighing is based upon Archimedes Principle which states that the buoyant force on a submerged object is equal to the weight of the fluid that is displaced by the object. 

        We can use this principle to determine a person's percentage of body fat because the densities of fat mass and fat-free mass are constants. 

Lean tissue, such as bone and muscle, are denser than water, and fat tissue is less dense than water. Basically, muscle sinks and fat floats. To perform underwater weighing, a person is first weighted on dry land. Next the individual will get into a large tank of water. While sitting on a special scale, he is lowered underwater and asked to expel all the air from his lungs and remain motionless while the underwater weight is measured.
 

Meet Our Nutritionists:

 Maitreyi Ellison:

Maitreyi Ellison teaches surfing lessons and works a s a personal chef and nutritional consult and meal planner. She is a Santa Cruz local and is passionate about the ocean and living a healthy balanced life.

Personal Chef, Meal Planning and Preparation. Works with nutritional counselors to teach you how to prepare fresh, whole foods. Learn how to turn clean , sustainably sourced ingredients into delicious meals that are individualized to your tastes and needs. Emphasis on macro and micro nutrients, identifying current deficiencies and intolerances and adjusting your diet to bring y our body into a healthy balance.

PICTURE:  SC Weekly Award:

Jaimi Ellison: Winner of Best Nutritionist SC Weekly GOLD Awards 2012

Jaimi creates personalized meal planning for those wanting a guaranteed, healthy way to achieve his/her weight goal. She offers 30 min and 1 hour private nutritional and dietary counseling sessions as well as regular personal check-ins with all clients. Jaimi will give you the inspiration and tools to create lasting lifestyle changes.

“Ellison stringently ensures that her clients receive optimal care and superb treatment. “It’s all about creating a community of wellness and making health a priority. Santa Cruz CORE stands out from the pack of your run of the mill; anonymous gym is the accountability factor. Once you have set your health and fitness goals, Santa Cruz CORE will hold you accountable, calling or texting to remind you to get your behind into gear. It’s like having a super charged workout buddy who won’t tempt you to skip the gym and go for pizza instead.” – Good Times Weekly Santa Cruz

Uncover a better you:

Benefits of improving your daily diet include:

• Achieving your healthiest weight and body composition,
• Increased lean muscle mass
• Decreased fatigue,
• More Energy and better quality sleep
• Reaching all of your fitness, wellness and health goals ! You deserve the best quality of life and the wrong diet can interfere.
• Your diet is the foundation, the key and the cornerstone to changing your life.

Take Shape For Life- Trilogy of Optimal Health

What Is Optimal Health?

For many people "health" means feeling good, achieving a certain weight or being free from ailments or illness. At Take Shape For Life, "health" and more importantly, Optimal Health, extends far beyond these common associations to include physical, mental, and even financial health.

Several aspects of your life have a positive effect on your health; the more apparent aspects being proper nutrition, regular exercise, and adequate sleep. Factors negatively affecting your health include stress, pressure, time constraints, and the lack of financial stability. Optimal Health can be achieved by adopting the positive aspects - and eliminating the negative aspects.

Optimal Health can be broken down into three critical areas of life: